Cause Based Marketing

Aligning your company's marketing with a good cause can improve your company's image, help you engage with your customers while contributing towards society. 

In this course, join Meera Tenguria as she discusses strategies, Dos’ and Don’ts and tools& techniques to get a cause-based marketing program working at your organization. 

Workshop Fee per attendee:Rs. 10,000/-Rs.8,000/-

 

Become a certified Sustainability Practitioner

Pursue our Certified CSR and Sstainability Practitioner Course and get the ceritification you need to enhance your career in the CSR and sustainability domain.

Course Curriculum

Industry-specific course content

•Understanding Cause Marketing
  • Concept of Cause Based Marketing
  • A Dive into types of causes
Aligning cause based marketing strategies and goals with organisational objectives
  • Aligning Cause Based Marketing strategies and goals with organisational objectives
  • Local and global context
Cause Based Marketing Process
  • Structuring Cause Based Marketing Initiative
  • Do’s and Don’ts
Communicating the cause internally and externally
  • Building employee engagement
  • External communications
Assessment
Workshop 1
Workshop 2
1

Cause Based Marketing is a great tool to engage with customers and stakeholders, but a wrong strategy can also harm a company's reputation.

Learn tips on selecting the right cause, avoiding pitfalls and aligning with the company's vision and business goals.

 
Analysis
Strategy
Key Messages
Outreach
Employee Engagement 
Community 

Here’s everything you get when you enroll:

Instant Access to the course

Course completion certificate post successful completion

 Guidance via video and audio cfrom our expert

 

Online Course Fee: Rs. 10,000/- Rs. 8,000/- 

About the Trainer

A veteran strategist for more than two decades, her clients have benefited from her expertise resulting in growth, evolution, and success. Her strong track record in corporate strategy includes Corporate Communications, Crisis Communications, Stakeholder Communications, Brand Management, Social Media, Content Strategy, Sustainability & CSR Communication.

Founder and entrepreneur of Aarohan Communications, a strategic consulting firm in India, she has also worked with Global PR firms Good Relations and in a leadership position Weber Shandwick, India.  

A firm believer in the art of content and storytelling, she has shaped the histories and future of Meera’s consulting work has included long-term and short-term projects for several global companies, Indian corporates, NGOs and government agencies, politicians, professional associations, as well as public and private universities and colleges.  

She is a mentor at Cherie Blair Foundation and ATL Innovation Lab. She is passionate about the role of Communications for Development, Communications Strategy, Content Strategy, Communicating sustainability and communications training. She has completed GRI certification for Sustainability Reporting. 

A graduate in Microbiology and Environment Science, a post-graduate in Business Management and a Masters in Sociology, she integrates the learnings from the three fields, with her experience and expertise in Communications, Management and Leadership training.   organisations deftly through formulating the narrative. 

 
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How does It work?

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