Strategic CSR Communications

IICSR workshop on Strategic CSR communications for CSR professionals will give an insight into using communications to create greater impact, contribute towards enhancing the organization’s image, enhance professional skills, and create better stakeholder engagement.

8th to 13th February 2021

Recorded course: INR 5000 (excl taxes)

Course Brief


Responsible Corporates are playing a significant role in contributing to Society through their Corporate Social Responsibility initiatives. With the increasing

demand for corporates to demonstrate their contribution, insights into strategic CSR communication has become an imperative for CSR Professionals. 

Course Curriculum

Industry-specific course content

CSR Communications and value creation - Theory and Presentations
  • The stakeholder approach to CSR communications
  • Why and How to communicate CSR Projects and activities?
  • Case studies
Building the brand through CSR Communications
  • Corporate Brand
  • Product Brand
  • CSR Professional brand
  • Internal employee engagement
CSR Communications
  • CSR Compliance
  • CSR Reporting
  • Impact report
Communications skill development
  • Story telling
  • Presentation
  • Social Media
  • Videos
Roundtable with the Thought Leaders
  • Impact assessment reports from partners
  • Measuring Impact
  • CSR Communications Tools used
  • Assessment

Outcome:

  • Importance of CSR Communications

  • • Importance and role of ethical and sensitive communications

    • Research and data based approach for communications

    • Decode the strategies for CSR based communications

    • Learn to develop a clear and sound communications plan

    • Skills for communications

    • Platform for social impact communications for CSR projects

    • CSR report compliance

  • Audience:

    • CSR Practitioners

    • Socially responsible Institutions

    • Entrepreneurs, MSMEs

    • Post Graduate Students

    • Not for Profits


Story Telling
Strategy
Reporting
CSR Compliance reports
Stakeholder Engagement 
Value Creations

Here’s everything you get when you enroll:

Instant Access to the course pre-reading material

Course completion certificate post successful completion

 Live online course

8th to 13th February 2021

Recorded course: INR 5000 (excl taxes)

About the Trainer 

Meera Tenguria

A veteran strategist for more than two decades, her clients have benefited from her expertise resulting in growth, evolution, and success. Her strong track record in corporate strategy includes Corporate Communications, Crisis Communications, Stakeholder Communications, Brand Management, Social Media, Content Strategy, Sustainability & CSR Communication.

Founder and entrepreneur of Aarohan Communications, a strategic consulting firm in India, she has also worked with Global PR firms Good Relations and in a leadership position Weber Shandwick, India.  

A firm believer in the art of content and storytelling, she has shaped the histories and future of Meera’s consulting work has included long-term and short-term projects for several global companies, Indian corporates, NGOs and government agencies, politicians, professional associations, as well as public and private universities and colleges.  

She is a mentor at Cherie Blair Foundation and ATL Innovation Lab. She is passionate about the role of Communications for Development, Communications Strategy, Content Strategy, Communicating sustainability and communications training. She has completed GRI certification for Sustainability Reporting. 

A graduate in Microbiology and Environment Science, a post-graduate in Business Management and a Masters in Sociology, she integrates the learnings from the three fields, with her experience and expertise in Communications, Management and Leadership training.   organizations deftly through formulating the narrative. 

How does It work?

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